Digital Marketing for Professionals
Digital Marketing for Professionals. The Essential Guide
In an age of overwhelming Internet competition and rampant takeovers, professionals and professional firms face the very real challenge of understanding how to engage clients online.Salvador Trinxet Lorca; professor with high online marketing skills (he helped to develop more than 350 webpages for professionals) and author of a book series on professional firms, shows professional firms how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital professional marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Marketing for Professionals also shows teach professional firms how to stop burning money on web advertising campaigns that don’t deliver.
Published date: February 2008